Search Engine Optimisation Services In Melbourne

Melbourne SEO Services  

What does SEO mean?

SEO stands for “search engine optimisation.” It is the process a digital marketing agency will perform in order of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines...Google, Bing & Yahoo.

So if we think of search engines like Google, Bing & Yahoo as libraries, then we can grasp the fundamentals of the process.

At random intervals, these search engines will scan or crawl as many websites on the internet as possible.

Each time they do so, they are retrieving information and data about your website, and the content that exists within.

Content includes Title Tags, Meta Descriptions, Heading Tags, actual text, images, videos, etc

All of this content put together with your website domain, structure and layout provides the search engines with a large snapshot of what information is available on each individual page.

Each page of your website is then ranked accordingly against every possible search term variation relevant to the page.

Now when someone searches for a query

...The search engines will locate the best possible matched page and list them in order of ranking.

The web page that is determined to be providing the best possible information relevant to the search query will be listed at the top, and then so on.

So why is there a need for SEO?

Well as a business owner you are far more focused on running your business, and performing the tasks that you specialise in.

And perhaps you wouldn't be matching your website content to the search queries that people are using to find relevant content.

So this is where a Melbourne SEO agency comes into play.

They specialise in making sure your website is technically sound, and has all the important elements in place, so when the search engines crawl your pages they will rank them as high as possible.

Now all of this seems pretty simple.

...But there are more that 200 ranking factors in Google Algorithm alone.

Making sure your website is setup to best represent these 200 ranking factors can be time consuming.

We have systems in place to get these tasks done in a timely manner.

Need more info,

Contact us Today

 

 

Search Engine Optimisation Services In Melbourne is republished from Resilient Digital SEO Blog

Google’s Mobile First Index | 3 Powerful Mobile Search Optimisation Tips For Fast Results

Making the switch to mobile optimised content as priority. 

Knowing your business is at the top of Google is great.

Knowing your business is at the top of Google on mobile search results is absolutely fantastic.

Why?

…because just recently Google has released a Mobile-first indexing.

And today this post I’m going to share our latest strategies for making sure Google loves your site on mobile devices.

But first,

What does Google's Mobile-First Index exactly mean.

Well simply put, Google will begin to look at your websites mobile content as priority over desktop when it comes to ranking individual pages.

Given Australians are spending in excess of 500 million hours per year, it was only inevitable that Google would roll out an algorithm to satisfy the needs of their users.

3 powerful mobile search optimisation tips for fast results that you can have applied now:

1.      Transform your website to be mobile responsive. 

Look:

Most people use mobile devices for searching the internet.

Give visitors to your site the best user experience with a website that scales its design to their screen size.

You will keep visitors on your site longer.

And moving forward, Google will reward you with higher rankings.

Do you see how powerful this one strategy is?

Follow this link to test if your site is mobile responsive

Google mobile responsive test tool

Chances are your site will come back with errors!!

So what does all this mean?

… Well Google is looking for mobile device user friendly websites.

3 essential elements to creating a user friendly website for mobile devices:

• Design for fingertip control – There’s nothing more annoying than accidentally pressing the wrong link or button or making several attempts at clinking a link.

People using mobiles are scrolling and clicking links / buttons with finger tips.

So make sure your text & button elements are easy to navigate with fingertip precision

• Pop-ups are converting less & less as the days go by, and lead gen pop-ups on mobile are just simply frustrating.

Have your site coded to remove disable pop-ups on mobile devices.

You won’t notice the drop off with subscribers, and your site visitors will appreciate it.

• Remove all Flash elements from your design.

Many mobile users cannot view Flash elements. iPad and iPhone do not support Flash.

You could politely ask your site visitors to install some off the many apps available to enable viewing of Flash videos, games etc.

…Or you could just replace all Flash elements with HTML5.

This still has some limiting functions, so using it in conjunction with CSS styling or JavaScript will provide user friendly viewing on mobile.

Easy work around for WordPress users

The Jetpack plugin will be compatible for 9 out of 10 WordPress themes, so search for and install Jetpack.

Once you have Jetpack installed and setup (configuration is relatively straight forward), go back and re-test your mobile responsive site with the Googles test tool.

Green light means good to go.

Other CMS systems will require some collaboration with your web designer.

Me personally, I would seek an upgrade from them and provide content on this issue as evidence they should be providing you an up-to-date product.

No luck there, you may be stuck with having to acquire the services of a web design company to design & develop you a mobile responsive website.

2.      Apply site configurations consistent across desktop viewing and mobile viewing for your primary content.

Where configurations differ, it would be wise to make the necessary changes to your site.

You can determine this by using the Google Structured Data Testing Tool.

3 key areas you may need to consider are:

• Using meta name=”viewport” tag – This will tell the web browser how to adjust your content and website design elements.

To send a signal to browsers that your website can & will adapt to all devices, simply have a meta tag added to the head of your website:

<meta name=”viewport” content=”width=device-width, initial-scale=1.0”>

• Responsive Images – Use relative images to prevent them from inadvertently exceed the limits of the mobile browser container.

Use CSS code in your style-sheet to set image and other media content width to a maximum of 100%

Add CSS code:

Img, embed, object, video {

max-width: 100%;

}

• Verify the consistency of your website structured mark-up across both desktop and mobile browsers using the Structured Data Testing Tool.

3.      Confirm Google-bot can see your mobile and access your mobile version.

Easy to do

Simply run the robots.txt test tool to determine whether your robots.txt file blocks Googles web crawlers from specific URL’s or mobile configurations.

• Log into your Google Account
• Open robots.txt tester and type in the URL of your site
• Select the user agent (Googlebot)
• Click test and analyse the results

Make the necessary changes to your robots.txt file and re-test if required.

Conclusion

So there you have it.

3 elements that need to be optimised for mobile search.

…And more so for your customers.

Whilst Google is making huge shifts towards mobile indexing, the outlook is for a better user experience.

Site owners that have taken the time to keep up to speed with industry news.

…Or perhaps have an agency that provides up to date services.

The end result will be Google providing search results with full responsive websites for mobile users.

Need help with your Google search rankings – desktop or mobile.

Maybe you need more detailed info on Google's mobile-first index.

We stay on top of the latest in Google search.

Complete our discovery form and receive actionable tips for getting the most out of your inbound marketing efforts.

TheGoogle’s Mobile First Index | 3 Powerful Mobile Search Optimisation Tips For Fast Results was originally published to Resilient Digital

Quality Citations For Local SEO | Expert Citation Survey

The importance of quality citations for local seo

A recent survey amongst industry experts suggests most agree that quality citations plays a large role in generating rankings for local seo.

Back in April, BrightLocal released their Expert Local Citation Survey 2016. With the help of 21 local seo experts, they have discovered how relevant citations really are in 2016, the importance for local businesses and the current best practices for building citations and eliminating errors.

So before we take a look at some of the results from the survey, let’s go way back and look at why citations are required to begin with.

Released on July 24, 2014 the Google local search algorithm update was dubbed the “Google Pigeon” by Search Engine Land for future reference. The purpose of this algorithm is to provide a more robust, relevant and accurate local search result.

Google has stated the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking factors they use.

And so now, industry experts believe

External Location Signals make up 13.6% of the overall ranking factors which include IYP/aggregator NAP consistency, citation volume etc.

The citations that make up these external location signals define your business name and address on other webpages- even when there is no link back to your site. Simply put, other websites like Yellow pages or local business chambers that contain your business Name, Address and Phone (NAP) details is a key component of the local ranking algorithm for Google.

And this is where Pigeon comes into play.

To improve the quality of its local search results, Google is relying on factors such as location and distance to provide better results to the search user.

Searching Google and searching Maps has before the update provided very different results to users, and now since the update, the algorithm connects web search and map search in a far more cohesive way.

Key Takeaways From BrightLocal’s Expert Citation Survey 2106.

So how relevant are citations anyway?

Well according to the panel;

• 90% of them say accurate citations are critical or very important to local search rankings.
• 86% say quality of those citations is more important than the quantity.

“Having accurate citations for a business is par for the course. Regardless if a brand has 10 or 10,000 locations, the local listings need to be accurate and monitored ongoing for discrepancies, ensuring users are able to successfully contact and visit the business”. – Nick Neels, Location3

 

Year on year there has been a significant shift towards building quality citations. By Quality, that means citations built on sites that are highly relevant to your business and/or have a high domain authority. Examples of such sites will be Yelp and Foursquare.

“Look at your competitors who are doing the least work with citations and yet getting great results. Try to get the same citations they have because they are doing the least amount of work and getting the best results as opposed to looking at the competitor who has 100’s of citations. I bet the competitor who has fewer has the ‘right’ citations. Remember it’s not the quantity of citations that wins, but the quality of those citations.” – Matthew Hunt, Powered By Search.

When asked “Are citations more or less important now than 12 months ago?” the responses were:

• 10% believe citations are more important
• 19% believe citations are less important
• 71% believe they have similar importance

So from this BrightLocal has analysed a steady decline in the perceived importance of citations, and has put this down to Google’s investment in building up its own local data set to a point where it can trust its own data more & more.

Where Google is required to confirm the data it holds, they look to specific high authoritative sites like Yelp, Yellow Pages & Foursquare, whilst paying less attention to the data held on small low authoritative (low quality) sites.

So I guess we can look at this as Google is becoming increasingly better at determining the relevance of your citations and that spamming the web with tonnes of citations will most likely hurt your local rankings.

For the purpose of achieving local map rankings for our clients, the approach we now use is to determine what competitor is doing the best job with the least amount of citations, then we determine what they are and go after those first.

“My opinion on citations hasn’t changed for the past few years. They are important, but they are only a small piece of the puzzle and I think the local community focuses too much on them. Get the Aggregators right and directories that bring your business and rank on industry search phrases and spend the rest of your time elsewhere… probably link building” – Mike Ramsey, Nifty Marketing

What sites offer the best authority for structured citations?

Key Findings:

• 33% say that Niche/Industry Directories have greatest authority (vs 32% in 2015)
• 19% say Local Directories have greatest authority (vs 9% in 2015)
• 24% say that all types of sites carry the same authority (vs 9% in 2015)

Structured citations are submissions of your business listing with a clearly defined presentation of your NAP details. These sites will use schema mark-up to allow the search engines to accurately determine the data.

Whilst Niche / Industry Directories offer the greatest authority for structured citations, the rating for Local Directories has jumped up since 2015.

Click here to find out more stats from BrightLocal’s Expert Local Citation Survey 2016.

To conclude, my thoughts are just like building backlinks for domain authority, your much better off analysing your top online competitors in your market, identifying the top authoritative citations and start by replicating those. Take the guess work out and leverage what others are using to win the game of local SEO.

Quality Citations For Local SEO | Expert Citation Survey was first published to http://resilientdigital.com.au

How To Get Positive Google Reviews For Your Business

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]

[/et_pb_text][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" text_text_color="#000000" use_border_color="off" border_color="#ffffff" border_style="solid" text_font_size="16"]

Why Generating More Google Reviews Can Boost Your Business

Owning a business means providing exceptional customer service, and as business owners we all know to well that online customer reviews can be very influential.

People trust what others close to them have to say, and they perhaps will trust what recent customer shave to say about your business.

These days, your Google reviews can provide a snapshot of your business and give a prospective customer a vision of what they can expect.

A recent survey by Zendesk reported the impact of customer services on customer lifetime value.

Participants ranked customer service as the #1 factor impacting vendor trust, and 88% have been influenced by an online customer service review when making a buying decision.

As if that’s not enough

Roughly two-thirds of participants (69% for positive and 63% for negative) reported that they did recall reading the online reviews.

Sadly, Many business owners get hung up on the few negative reviews they receive, perhaps even trying to combat the issue by inciting a debate on the customer’s experience.

Nevertheless

The most effective way to shape your business and reduce the spread of negative reviews is to encourage your satisfied customers to take the time and little effort to write about their past experience on your Google My Business page

Here’s why!

We focus on ranking our clients businesses on Google because that’s where the majority of people search for local products and services.

Best of all

With a properly optimised Google My Business page with at minimum 5 positive reviews, your business will have a better chance of reaching the top 3 spots in the local map listings (aka Snack Pack).

Google uses reviews as one of the key ranking factors for their Local Business listings.
More specifically, Google looks at the number of reviews and the star rating given. Once your Google My Business page receives 5 or more reviews, the stars rating will show up in the local business listings.

I don’t think I need to go over how this makes for increased conversions.

And what’s more

Over 90% of consumers read through online business reviews and as they trust these reviews, consumers will most likely form an immediate opinion of your business.

So since Google considers highly rated reviews on a Google My Business page to be a clear indication this particular business is providing value to its customers and is worthy of a high position in the search results, how do you get them?

There is good news!

You can get these positive reviews simply by asking your customers.

Get More Positive Google Reviews With A Thank you email

Sending out a simple thank you email follow up will encourage your customers to provide feedback and leave that positive review you’ve long waited for. Don’t wait too long though as customers are more likely to leave positive reviews right away.

By the way

Sending your customers directly to your Google My Business page will help to achieve the end result.

To get this done you will need to follow this process to make sure the link is going directly to your review page.

On desktop, search for your business on Google of course (be sure to be logged into your Google account), and you should get the knowledge graph appear on the right hand side

Click on the “write a review” link and a pop up window should appear where you can leave a review.

Don’t panic!

There is no need to leave your self a review; we just want to grab the URL to this page.

Now just simply copy the URL in your web browser and paste it into a text doc for now. You can close down your web browser now.

The link should look something like this:
http://ift.tt/1ZiEFPn,,

Next we need to make this link look a bit more professional. As you can see it would be very difficult to get someone to click on this.

If your website is built on the WordPress CMS, I recommend using the plugin called Pretty Links. This will enable you to create a custom URL using your website’s domain.

Create a custom link something like this:
http://ift.tt/1VB4QSs

This custom link will work across all devices.

Other CMS options include using the Google URL link shortener or perhaps for the tech savvy creating a custom URL and redirecting it to your long Google review link through your htaccess file.

So now you have a custom link to your Google My Business page, send your clients a simple thankyou email including the link.

Additionally,

If you’re a bricks & mortar business or you have flyer packs for instance, there is a neat way of having a branded printable instructions handout for how to leave a Google review on desktop and mobile device.

For free you can utilise Whitespark’s Review Handout Generator.

You will have to create a free account with Whitespark, however the upside I guess is you can learn more info on how to get your business listed in Google Local business Listings.

If this all sounds pretty cool, and you would like more info, then complete our discovery form.

Last thing is now you have an action plan to go out and get more high quality Google reviews for your business. Be sure to take action and become visible online.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

This followingarticle How To Get Positive Google Reviews For Your Business was originally seen on Resilient Digital Digital Marketing

SEO Company Sydney

Resilient Digital is changing the landscape of search engine marketing and the results have seen a huge influx in prospective clients from cities out of of our local region.

We have there fore decided to branch out into the city of Sydney to offer our SEO services to companies in the Sydney Metro and out suburbs.

As always, our primary focus is on achieving a real ROI for our clients.

We don;t strive for keyword rankings that hold no transactional value, we have developed an in-depth strategy for researching high value keywords that will bring in a targeted traffic with buyer intent.

If you have a business in Sydney that could benefit from our SEO services, then please visit our official site at http://ift.tt/1T3K6iR

Backlinks In 2016: The Tell All Guide To How It’s Done

Our agency use a strategic plan to acquire backlinks and sustainable rankings for our clients. Read about every step we take here. www.resilientdigital.com.au/backlinks-guide